Video game content manager jobs involve managing a company’s online marketing and advertising. They work to create and acquire exciting digital content, like videos and blog posts, to attract new players.
Depending on the company, a video game content manager might also take on PR and community management roles. In some cases, they will even be the person who writes all of the marketing materials and descriptions for the games, including boxes, emails and other media.
Video game community managers are responsible for bringing players together to play games and build a sense of community. They do this through social media and in-game activities, but also through offline events, like a Discord server where people can meet face to face and discuss the games they love.
In this job, you’ll need to know a lot about the gaming world. You’ll be constantly observing new releases, industry events, trending topics, and more so you can be in the right place to provide your players with the best service possible.
You’ll need a good understanding of different social platforms, as well as some marketing and communications experience. This means you can write engaging content that resonates with the target audience, and use the best practices for each platform to reach as many people as possible.
You’ll also have to be able to empathise with your fans when they have a problem with your game or product. That’s a big deal, because it can be hard to turn bad experiences into good ones when you’re interacting with people online, and that’s where empathy comes in.
Customer Support Specialist
If you are passionate about video games and enjoy helping customers, a customer support specialist job could be right for you. These professionals communicate with customers over the phone or online to answer questions and provide support for products or services.
They also respond to inquiries from new customers. They also help ensure that customers understand how a product works and are happy with their purchase.
This role requires excellent communication skills and the ability to express empathy. They must be able to listen actively, and have the ability to translate technical jargon into easy-to-understand language.
They also need to be able to deescalate conflict and solve problems. They are often tasked with handling irate or frustrated consumers, so it’s important that they have strong interpersonal skills and emotional intelligence.
Social Media Manager
Video game content managers use social media to market their games and engage with players. They must choose the right platforms to reach their target audience and create exciting and relevant content that catches the eye of gamers.
As a Social Media Manager, you plan and implement content strategies on social media platforms like Facebook, Twitter, Instagram, and YouTube. You also collect engagement data and analyze it to identify trends among customer interactions.
Using data and analytics, you can identify the best strategies for your gaming company. This can make a huge difference to your overall social media presence and help you grow your game’s community.
You work with a team of social media marketers to create content for your gaming company’s platforms. You also respond to comments and queries on these channels.
This is a fast-paced role that requires full availability. You must be able to manage your workload during office hours and on weekends.
In this role you’ll be responsible for crafting a content plan that fits the game’s unique needs and audience. You’ll also be a jack of all trades, mastering the art of engagement and interaction with your community via everything from a robust social media presence to influencer marketing.
While your job duties will vary based on the size and budget of your employer, you’ll likely be responsible for writing a number of different types of content – including news releases, blogs, dev diaries, and even emails. As such, you’ll need to be able to write about anything and everything from the most mundane details of a game’s development to the most interesting facets of the human experience.
One of the most important aspects of your role is ensuring that you get your hands on the latest tools and technologies to do your job. This includes the latest video games consoles, as well as the best in class software and tools for recording, analyzing and delivering your game’s content.
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